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Specsavers: The joy of ordinary sounds.jpg?height=400&width=400&image=/files/print/2023/Sep/tn_152467_1694767397_TVC - Tent zip (Hero image).jpg)
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Specsavers' new hearing campaign focuses on the joy of rediscovering ordinary sounds.
It includes a TV, VOD and cinema ad that shows people marvelling at the wonderful sounds of the ordinary, from the squelch of wellies in mud to the pop and crackle of a vinyl record. To accentuate the beauty of these sounds and ensure that the film stands out in a busy commercial break, the decision was made to avoid using a conventional brand voiceover or any dialogue. Outdoor, press and digital take this idea even further by creating a range of new onomatopoeic words and phrases that represent different, everyday sounds.
Creatives – Bertie Rapkin and Jon Morgan RelatedINTEGRATED
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