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Pringles: The all new Pringles original gamer's limited edition microphone amplifier & Twitch streaming device all in one can pack


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During 2021, video game streaming grew 117% on Twitch and 118% on Facebook Gaming, where the gaming community is increasinoly exploring creative ways to stream and generate differentiating content.But how could Pringles connect with streamers authentically and naturally by $ their daly Ives?, Easy, throush its microphone which coincidentally has the same shape and dimensions as the Pringles can.

IDEA
We created the first Pringles packaging that became a microphone, amplifying, in an almost semi-auasi-professional, innovative, and delicious way, the audio outoput of current and future streamer

EXECUTION
Taking advantage of the alliance with Free Fire, we hacked the cylindri rical shape of the cans with some stickers which were inside. The se had instructions indicating where to stick the sticker and where t to drill to insert any generic mobile headphones, to have a unique and delicious microphone with surround audio, almost semi-quasi-professional at the time of transmission
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