Adidas: The original

Everyone in advertising will remember the Adidas 'Vertical Football' outboor billboard from TBWA Japan. In 2004 It was one of the world's most noticed advertising events, as well as one of the most awarded. 'Vertical Football' won Gold in just about every show going including
two Gold Lions at Cannes and also picked up several Best of Show awards including the Grand Clio. So you'd have to think it would be one of the last ads in the world someone would try and rip-off. Wrong. Take a look at the Carlsberg outdoor ad from Poland then compare it to this original. BestAds is not sure which agency came up with the idea but it certainly had John Merrifield and the rest of the guys at TBWA in Asia shaking their heads.