Berlitz: Ready to Prompt: Play / Pray

BACKGROUND
The coming of AI (Artificial Intelligence) is frightening. A lot of people around the world are concerned about their careers and have started to learn and practice to be AI users to gain more opportunities in their career path. Even if we face the same situation, Thai people and many Asian countries have to go through a bigger obstacle called the “English Language”. English Language is the nowadays best suitable language to create prompts and generate AI. For countries that don’t use English as their primary language such as Thailand, the wall of language is HUGE.

SOLUTION
Berlitz as an English language center, we want to create awareness about the importance of learning English in this AI era. We then created a visual impact that will gain interest from anyone by using the “wrong spelling prompt” to generate a weird image for this ad to let the seers understand that your English will reflect what you can generate in AI.

EXECUTION
We chose a word that can be easily confused especially for non-native English users and used it to create a prompt for AI image generating. These words should be easy enough for everybody to correct.
We’ll use this ad as an outdoor poster around schools, offices, and online content to engage with the potential targets who recognize this upcoming problem and want to upgrade their English for the future.