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Frank Energy: Toasted


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Too often in life, expensive things just aren’t worth it. People buy into brands, perceiving that more value comes with the name. This rings particularly true in the energy sector. Utility companies craft shiny, emotionally-geared adverts to embed more ‘value’ into their product.

But at the end of the day, the more expensive and ‘premium’ energy will toast your toast just the same as cheap, no frills energy. It’s the same electrons, wrapped up in a different package, with a different price tag.

Enter Frank Energy. Through a rigorous series of controlled tests, Frank challenges these perceptions and sells it to you straight. No fluff, guff or gimmicks - just affordable power, simple.

The result? Same energy. Probably cheaper.
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Senior Creative Will Macdonald

Senior Creative Melina Fiolitakis

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