Outdoor ad: MOOD Tea: Jolly Good Launch

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How does one still tell the story of a man who isn't a good person, but still drinks a tea that is not only good for HIS mood, but helps our others in need as well?
Photographer Nick Bowers tackled this challenge on the back of TV, building out scenes at all times of day as part of MOOD Tea's Jolly Good launch, a new brand platform for a socially conscious brand, with the photography launch following the TV launch by a number of weeks.