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Experiential
Johnnie Walker: In Her Boots
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Partners and sponsors of the AFLW, Johnnie Walker, has worked with Leo Burnett Australia to celebrate the progress made in women’s Aussie Rules football through the creation of five pairs of handcrafted footy boots made from the boots of past icons of the game, over decades past. The boots, designed by artisan shoemaker Matea Gluscevic from Naarm/Melbourne, have been meticulously pieced together from pairs of boots of old players, some more than 50 years old.
They are being gifted to current players, inspiring them to Keep Walking Boldly, representing the resilience, courage and bravery of the women who have walked before them.
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