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Top 6: October 4th 2023
Women spend a cumulative 27 years of their lives in discomfort, not least of all because of uncomfortable and ill-fitting underwear that digs in, rubs and leaves painful and long- … read morelasting marks on their skin. To launch bamboo underwear brand Boody’s new positioning, ‘Make Yourself Comfortable’, this photographic campaign confronts the ubiquitous but untenable issue head-on, extending empathy to the audience and offering Boody as a very comfy solution.
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Credits
Other credits
Global Head of Brand and Marketing: Ruth Haffenden
Senior Brand and Marketing Manager: Stephanie Audino
Junior Brand and Marketing Manager: Holly Edwards
Social Media Manager: Juliet Wong
Creative consultant: Eric Franken
Graphic Designer: Lina Aloisio
Stylist: Sara Smith
Makeup artist: Kellie Stratton @ MAP
Hair stylist: Michele McQuillan @ MAP
SFX makeup: Mariel McClorey
Talent: Bruna Lapinskas @ Bella Models
Talent: Sacha De Vries
Talent: Yvonne Hong @ StoneStreet
Talent: Tanya Bunter @ People Agency
Casting Director: Kate Austin
Post-Production: Ring Studio
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