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Web Film

LA Rams x Sleep Number: Numbers Game


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From the Super Bowl LVI Champion Los Angeles Rams and Sleep Number, “Numbers Game” is a short film featuring safety and team co-captain Jordan Fuller who suffered a season-ending injury in January of 2022. In the film, Fuller narrates the story of his career and “where it all stopped” with his season-ending ankle and hamstring injuries, “but it’s also where it began,” he says and then chronicles his road to recovery, citing an impressive aggregate of numbers. Fuller recounts everything from the number of his career tackles and assists to the number of weeks of rehab and hours of restorative sleep on his Sleep Number smart bed following his injury. “Recovery is a numbers game,” he says in the film, and the numbers add up to his successful recuperation and return to the Rams starting lineup this season.
Credits Other credits

Director, Editor, and Animator: Aaron Rolo

Music: Zack Hemsey



Sleep Number

Vice President, Marketing, Planning, and Brand Partnerships: Patrick Campion

Senior Specialist, Partnerships: Lindsey Schumer

Senior Director, Public Relations: Julie Elepano



Los Angeles Rams

Chief Operating Officer: Kevin Demoff

Chief Marketing Officer: Kathryn Kai-ling Frederick

Chief Commercial Officer: Jennifer Prince

Vice President, Brand Strategy: Lexi VonderLieth

Vice President and General Manager, Rams Studios: Marissa Daly

Vice President, Marketing Operations: Margaret Plouffe

Vice President, Corporate Affairs: Joanna Hunter

Vice President, Legal: Todd Davis

Senior Director, Partnership Management: Brittany Ramos

Senior Director, Creative: Cory Befort

Director, Studios Operations: Michelle Runch

Director, Video: Chris Williams

Senior Producer: Solo Koo

Senior Manager, Brand Strategy: Rachel Zisman

Senior Manager, Partnership Design: Cate Howard

Senior Manager, Partnership Management: Jayla Winston

Senior Manager, Marketing Operations: Brittany Cipolla

Manager, Studio Operations: Melissa Park

Manager, Player Partnerships: Emma McVay

Photography Lead: Brevin Townsell

Photographer: Travis Ellison

Motion Graphics Designer: Jake Dunn

Coordinator, Brand Strategy: Tiras Holifield

Coordinator, Studio Operations: Danielle Mandel

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