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Esselunga: The Peach
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Esselunga, Italy's leading grocery store chain, have launched “The Peach” - a new national TV campaign - to communicate their new message: "Your groceries are more than just groceries.” Whether you go to the grocery store to buy food for your Sunday lunch, ingredients to make a cake, fresh fruit, or simply some basil, there is a story behind every item you put in the cart. “The Peach” tells a sweet story through the eyes of a little girl: a gesture, done with the simplicity and ingenuity typical of children, will surprise the viewers in a story filled with tenderness.
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