LG Electronics: Life's Good

LG Electronics are highlighting its Life’s Good message by introducing a new brand film. Part of the ongoing global brand campaign, the film communicates the true meaning of LG’s Life’s Good philosophy and shares the company’s powerful message of the importance of being optimistic. The newly introduced 90-second film centers on a middle-aged man who chooses optimism in his personal journey, allowing him to overcome obstacles and accomplish something that no one would have believed him capable of. At the outset, the protagonist has a look of apprehension as he struggles to ride a longboard down a suburban street. However, as the film progresses, he becomes more determined and begins to glide gracefully over the asphalt, wearing a happy, confident smile on his face.