Blink: ABU UNCENSORED

A groundbreaking premiere: the fintech app BLINK challenges the norms of its category with a bold ad, as daring as the app it promotes.

ABU UNCENSORED, created for the fintech brand Blink, is a commercial that embodies absurdity throughout its 107 seconds, a delightful mix of daring elements and somewhat pretentious ones that break away from the ordinary and play with naivety, questioning possibilities, and the childlike impact of visual/narrative play. All packaged in a flawless craft, elements that keep you engaged in the story and eager to find out what the heck will happen at the end of the commercial.