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Integrated
Altel: Just like you
Alltel the first mobile operator in Kazakhstan, had completely lost its Kazakh identity by 2023.
To reconnect with its audience, we chose not to follow the conventional route of portraying Kazakhstan's identity by steppes, mountains & horses. We put people of Kazakhstan on the central stage and not just a few, but many thousands at one commercial! How?! By merging characteristics from thousands of individuals' photos, AI created a collective image of the typical Kazakhstani. We've got two unique heroes, brought to life as 3D characters using MetaHuman technology. They've become brand personas for Altel and are featured in all brands’ communication.
Anton Serbin, Marketing Director |
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