Print ad: Juan Valdez: Ecuatorian Sunrise

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Our concept was born as a tribute to the beautiful sunrises of Ecuador and to all the thousands of Ecuadorians who welcome a new day with a cup of coffee. For Ecuadorians, the morning "cafecito" is more than just a burst of energy, it is a ritual to welcome a new day with the best attitude and energy.We made a series of prints to show what these sunrises look like in the morning in the country's 24 provinces.