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Meta: Superfans
Meta, Official Supplier of the Rugby World Cup France 2023, is bringing its Superfans to life with a multi-channel communication plan designed by BETC Paris. Present on Meta's applications and in the Rugby Village in Paris, the Superfans characters are now arriving on television with a film in a brand new format. The 2023 Rugby World Cup is in full swing and fans have never been so connected. Superfans, characters developed as part of Meta's activation and bearing the likenesses of the 20 competing countries, have infiltrated social networks and are hard to miss: a Gallic rooster for France, a giant shamrock for Ireland, an Australian wallaby and the famous Scottish thistle embody fan passion and provide a symbol behind which they can rally. To imagine a creative approach that pays tribute to the fans and their passion, Meta chose BETC for creative development and advertising production.
Brand Managers: Katie Ilharreborde, Alice Charvin, Kate Johnson, Sanjay Gupta Related
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