Parents of Road Victims / Streamz: The Road

Users of Belgium’s biggest streaming platform, Streamz, discovered an unusual trailer. A trailer that promotes watching “The Road”. Meaning: not a movie or series, but the actual road. Research from the Belgian Traffic Institute* (VIAS) shows that 7% of Belgian drivers have watched a movie or series while driving. The trailer, directed by award-winning director Delano Sookha, looks like it’s promoting a suspenseful movie worth watching. Like many other trailers, it shows quotes from movie critics. Only in this case, the critics are the parents of real road victims, urging viewers to watch the road. With quotes like “don’t miss a second”, “you need to see this”, or “a must-watch”. Ending with a simple, but powerful message: watch the road. This campaign is a partnership between Parents of Road Victims and Streamz. The campaign is conceived and produced by Happiness creative agency in Brussels. The trailer was directed and filmed by award-winning director Delano Sookha. The soundtrack is the work of the young Belgian musician-composer Jaan Hantson.