BILL: Late Night

Managing finances for SMBs has many stress points, but relieving that stress can make you LOL. Especially if your financial processes need a refresh. That’s the premise of a new ad campaign for BILL, the financial operations platform that’s helping small and midsize businesses transcend the inefficiency of slow, outdated financial processes. Called “Meet BILL,” the ads from Odysseus Arms burlesque the pressures company finance pros experience and the relief BILL provides. “Stress Balls” opens on an accounting manager frantically squeezing a stress ball because she’s overwhelmed by “stress, expense reporting, budgeting, data entry, reimbursing, overspending, underspending.” When told, “You know, BILL can help with that,” she thinks it’s “Bill in sales?” After being shown the software, she stands up, laughs and tosses away her stress ball, and yells, “Everybody, I’m in love with BILL!” Then she catches herself and spits out, “It’s a financial platform, not Bill in sales.” And “Camped Out” shows the elegant spokesperson entering a CEO’s glass-paneled waiting room to encounter the finance manager cooking breakfast in front of a tent – so he can catch the boss to approve a pile of invoices.