Outdoor ad: Four'N Twenty: GRANNY GRANNY GRANNY

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Australians are obsessed with nicknames. The AFL Football Grand Final over the years has affectionately become known as the "Granny". Meanwhile, "Oi" is an Aussie clarion call, first used in Four'N Twenty Pie ads in the late '60s. Put them together, and we created the unofficial AFL Grand Final slogan - emblazoned everywhere in the week leading up to the big match.