DetecTogether: Tell It Like It Is

DetecTogether, an organization dedicated to saving lives by teaching people how to detect cancer early, recently brought on strategy and creative agency VSA Partners to renew its “Response Time Matters” campaign targeting a high-risk demographic: firefighters. The videos star FDNY firefighters along with firefighter and paramedic Jason Patton, whose “Fire Department Chronicles” social media series has nearly 2 million followers.