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Supercell: Codemate


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A major partnership in the realm of strategy is fully underway. Supercell, the powerhouse behind gaming phenomena such as Clash of Clans and Clash Royale, has joined forces with Chess.com, for a period of strategy celebration. As the latest piece in the partnership, the Clash-maker has launched the digital ad puzzle Codemate where participants can earn in-game rewards by finding the winning moves. Inspired by the moves of a chess grandmaster, more than 50 different puzzle-based ads with varying difficulty levels will challenge both new and experienced chess players alike. This interactive global campaign turns chess puzzle-solving moves into Clash of Clans or Clash Royale in-game promo codes. The harder the puzzle, the better the reward. With the smartest minds being able to win between upwards of 250.000 to 1.000.000 gold and elixir to use in their Clash games.
Credits Other credits

Agency

Partner: Pancho Cassis

Global Chief Operating Officer: Sylvia Panico

Managing Director: Luiza Prata Carvalho

Global Strategy Officer: Paula Vampre

Group Strategy Director: James Mitchell

Strategist: Brooklyn Carey

Account Supervisor: Irene León

Head of Production: Brenda Morrison Fell

Director of Business Affairs: Barbara Karalis

Business Affairs Manager: Catalina Peña

Craft Retoucher: Ricardo Moreira

Global PR Director: Sandra Azedo

CLIENT:

Supercell

Marketing Lead: Iwo Zakowski

Growth Marketing: Manuel Laggengar

Technical Producer: Samuel Klinkmann

Marketing Producer: Yuri Yoshimura

Chess.com

Fair Play Support Specialist: Dane Mattson

North Kingdom (Website developer)

Developer: Lisandro Mindel

UI/UX: David Ljunghill

Client Director: Roger Stighäll

MEDIA AGENCY

Wavemaker Miami

Pierina Di Cera - Media Account Services

Marilina Gutnisky - Media Account Services

Isabella Frediani - Media Buyer

Zacarías Constanzó - Managing Director

GroupM Nexus Miami

Sergio Benjumea - Business Operations

Maria Camila Rodriguez - Account Services

Oscar Cortés - Director

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