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East Midlands Railway: Big Dreams Begin On The Train
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East Midlands Railway has launched their new campaign ‘Big dreams begin on the train’ to remind customers to continue using East Midlands Railway as their preferred method of transport to travel to London. Acknowledging the impact the train strikes have had, the ad seeks to rebuild trust and a sense of reliability using the brand character Miles. The advert - directed by Brad Lubin and produced by Sam George and Tim Marshall, depicts Miles dreaming of where his journey to London will take him on his quest for love. The purpose behind this story is to highlight the benefits of train travel by personifying the beauty and comfort of EMR trains that encourage you into this dream-like state.
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