TV ad: East Midlands Railway: Big Dreams Begin On The Train

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East Midlands Railway has launched their new campaign ‘Big dreams begin on the train’ to remind customers to continue using East Midlands Railway as their preferred method of transport to travel to London. Acknowledging the impact the train strikes have had, the ad seeks to rebuild trust and a sense of reliability using the brand character Miles. The advert - directed by Brad Lubin and produced by Sam George and Tim Marshall, depicts Miles dreaming of where his journey to London will take him on his quest for love. The purpose behind this story is to highlight the benefits of train travel by personifying the beauty and comfort of EMR trains that encourage you into this dream-like state.

Category Travel, transport & tourism
Client East Midlands Railway
Agency Atomic London
Production Another Film Company
Country United Kingdom
Uploaded 11 October, 2023

Credits

Director
Brad Lubin
Executive Creative Director
John Cherry
Creative Director
Heather Keywood-Mistry
Creative Director
Greg Foy
Agency Producer
Alex Coxhill
Executive Producer
Tim Marshall

Other credits

Client

Head of Marketing Jenna Cowie

Marketing Manager Kate Smith

Brand Manager Matthew Whitehead

Marketing Executive Terri Stephens

Agency

Business Director Katie Salt

Account Manager Matthew Ferguson

Strategist Randell Beckford

Production

Head of Production Sam George

Talent Neil Sterenberg

Talent Kat Smee

Talent Helena Smee

Editorial The Quarry

Editor Scot Crane

Post Production / VFX Coffee & TV

Creative Director Phil Hurrell

2D Lead Laura Smith

Shoot Supervisor Neil Cunningham

Colourist Lewis Crossfield

Executive Producer Alannah Currie

Producer Kat Tallis

Producer Shannen Ward

Designer Loty Ray

Music / Sound Felt Music

Voice Over Jon Pointing

Music / Sound Clearcut Sound Studios

Sound Designer James Clark

Producer Chris Wrigglesworth

East Midlands Railway: Big Dreams Begin On The Train

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