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As a kid, everyone dreaded getting their report card. You had to hide it, or yourself, face your dad’s glare, dumbfounded that you only got 6 out of 20 in maths… Yes, marks are … read moreundoubtedly THE topic of contention between children and parents. But not for Acadomia families, almost 90% of whom report that tensions about school have eased as a result of tutoring. In a new set of 3 films, Acadomia takes a tongue-in-cheek approach to the arguments we’ve all gone through, showing that, thanks to the average 4 points (out of 20) rise in marks, parents will have to find a new reason to reprimand their kids. The films were directed by Rudi Rosenberg whose thoughtful and conscientious approach demonstrates his unquestionable ability to show how kids live. A campaign in which Acadomia, France's leading tutoring service, asserts its ambition to make peace between parents and children when it comes to school results, while also making them proud of their progress. Today, 60% of parents say their child's self-fulfillment is a priority, even before academic success*, but they have never been so stressed about results.
read less...Client
Chairman and Managing Partner: Philippe Coléon
Deputy General Manager: Camille Bedin
Communications Director: Daphné Fourcault-Duflos
Head of Media & Social Media projects: Mélanie Leroy
Agency
Co-founders: Jean-Patrick Chiquiar,
Gilles Fichteberg, Jean-François Sacco
Designer-Writer: Diane Desclaux
Consulting Director: Sacha Depouilly
Group Manager: François-Xavier de-Sousa
Strategic Planner: Alix Galinier
Head of Production: Elodie Jonquille
Communications Director: Lauren Weber
Production
Production: DIVISION
Post-production:FIRM
Sound production: HRCLS
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