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Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; 'Italy's Best Kept Secret'. As its biggest UK launch to date, it features Rana’s first cross- … read morechannel TV and OOH campaign since appointing creative agency BMB in 2021. The film 'Bravo Brian' is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly.
Agency: BMB, London
Featuring a young couple, Rosa and Brian, the film shows Brian (a Brit) desperate to impress his new Italian girlfriend’s family. At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe”, until a surprised Rosa states that his pasta tastes “just like Mamma’s”, while her father agrees, adding that it “even looks like Mamma’s”. As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma. When Brian leaves the table to refill a water carafe, Mamma corners him in the kitchen – and we realise that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation - before we see the two of them make a sneaky pact to keep it a secret from the rest of the family, with Mamma saying to Brian “let’s keep this between us”. A title appears that reads “Italy’s best kept secret” before revealing the range of La Famiglia Rana fresh filled pastas.
read less...Business Director Lee Allen
Account Director Lucy Williams
Strategist Cristina Artiz
Project Director Sofi Andersson
Head of Design Ted Smith
Designer Sam Peel
Production
Costume Designer Massimo Cantini Parrini
Editorial Work Editorial
Editor Bill Smedley
Post Production / VFX Absolute
Colourist Matt Turner
Colour Assistant Anthony Abbott
2D Artist Jasmine Cooper
Executive Producer Belinda Grew
Producer Dannica Green
Music / Sound Absolute
Sound Designer Rich Martin
Assistant Engineer Daniel Panayi
Production Service Diaviva
Media Bountiful Cow
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