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Johnnie Walker: Gifting Black
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In a bid to inspire the rising, vibrant, and aspirational world of Whisky drinkers with an elevated gifting experience, this holiday season, Johnnie Walker has joined forces with fashion designer turned director, Philippa Price, known for her work with Rihanna, Stella McCartney, and St. Vincent, to create a series of short films aptly entitled ‘A Gift That Makes An Entrance’. Inspired by the epic parties that took place at Studio 54 and the films of David Lynch — surreal and larger than life — Price puts Johnnie Walker at the center stage, demonstrating to viewers how a bottle of Johnnie Walker is all you need to enhance a party and make an epic entrance all season long. With the mission to capture an audience who is surrounded by interesting, curious, and experimental, people – Johnnie Walker and Price set out to ensure this gifting campaign telegraphs the gift of Johnnie Walker coming from the hands of bold people for bold people, within the vibrant settings, dynamics and tones that make up fabulous holiday celebration.
Associate Design Director: Benoit Ollive Related |
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