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Taylors of Harrogate: It Takes A Big Family To Make Great Coffee
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Taylors of Harrogate has been a family-run coffee business for more than 100 years, and if you work for them, you are part of that family: from the lorry drivers to the expert tasters; from the farmers to the vivacious moustachioed man who just can’t help singing about how important family is to making great coffee. To demonstrate how Taylors' family values deliver a higher quality product, Lucky Generals has created a master brand platform called "It takes a big family to make great coffee". Because when it's family, it matters more. And that's worth a big song and dance.
Agency: Lucky Generals The launch execution from the brand platform is a big, bombastic musical set piece that, with its tongue firmly in its cheek, celebrates the fun, inclusive and joyous nature of the Taylors family and demonstrates in a catchy toe-tapping way how everyone works together to ensure customers get a better cup of coffee. As the moustachioed man pops out of a cupboard, the ad's protagonist, David, who was just trying to make a coffee in his kitchen, asks with the resignation of a man who already knows the answer: “You’re not going to do a big musical number, are you?” He is, yes. The pair then go on a musically uplifting journey through the coffee factory, before heading off around the world on a goose while David is treated to a musical rendition of the difference it makes when your coffee is created with family care and attention.
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