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Almost a year ago, Mogul (Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around Allure. YellowKorner was quickly … read morechosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail. Because PEUGEOT believes the world is better with Allure, the brand decided to step into the world of visual arts. In collaboration with YELLOW KORNER photography, five artists were challenged with capturing Allure. What does Allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing Allure within their own creative universe. The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.
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Credits
Other credits
Peugeot: Linda Jackson, Phil York, Erika Bouteloup, Leonie Raistrick, Valérie Candeiller, Mathieu Bellamy
Yellowkorner: Alexandre De Metz, Eva Lafferrere, Maryam Bettahar
MOGUL agency: Nicolas Delacroix, Damien Rety
OPEnagency: Stéphane Boutier, Judith Romero, Lena Lieuvin, Manijeh Borner, Loïc Mercier, Nicolas Orsoni
Executive producer - Mogul : Julien Averty
Production Director - Mogul : Fanélie Rodoz
Production coordinator - Mogul : Emie Pham
Content lead Mogul : Ken Sainthorant
AD Mogul : Félix Prunier, Redwan Benammar
Editor - Mogul : Victor Trifilieff, Tom Lavisse
Assistant editor - Mogul : Mathilde De-Monbrison
Co-Production : JackFlash
Executive Producer JackFlash : James Hagger
Production Director Jackflash : Robin Noel
Sound studio : Pure Sound Project
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