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Karo Healthcare has announced the launch of a million pound campaign to relaunch E45, one of the UK's most trusted and iconic brands. The move comes after Karo Healthcare acquired … read moreE45 from Reckitt last year. The campaign, which was conceived by The & Partnership and mSix group, aims to drive reappraisal of the brand in an increasingly competitive category. The new brand platform 'THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally. The campaign, which is brought to life by rising Director talent, Tajana Tokyo of Somesuch, features street cast people with real skin conditions. The campaign showcases a picture of modern Britain set alongside a catchy track. It features relatable situations such as a postie in shorts protecting her dry winter knees, school girls dancing in the bathroom, a cyclist commuting home, a father and son post-swim, a woman working from home while moisturising her legs, and a student tackling the inevitable washing up. The aim of the campaign is to promote a sense of confidence and self-assurance for people with dry skin conditions. The hero film is supported by a series of 10-second product focused addressable social films which mSix have tailored audience segments so that the E45 range is brought to life, from parents looking to relieve childhood eczema to everyday dry-skin sufferers that want a soothing moisturiser. In organic social, there will also be behind the scenes footage of the cast talking about their relationship with their skin.
read less...Client
CMO: Anna Hale
Global Skin Health Category Director: Sally Perry
Global Marketing Manager: Benjamin Court
Design lead: Katie De Graaff
Agency
CEO: Sarah Golding
Head of Planning: Neil Goodlad
Planning Director: Hannah Fisher
Planner: Georgia Ion
Business Director: Dan Symons
Senior Account Director: Jake Batty
Account Exec: Isy Purslow
Head of Integrated Production: Thea Evely
Senior Producer: Joseph Tomlinson
Motion Graphics: Julien Lasson
Designers: Will Rees, Siobhan Smith
Retoucher: Richard Palmer
Production
Managing Director: Chris Watling
Production Manager: Sarah Dines
Editors: Amber Saunders, Craig Griffiths
Edit assistants: Craig Griffiths, Victoria
Man Offline Producer: Joanna Dawson
Cabin Executive Producer: Kayt Hall
Post Production: No.8
Senior Post Producer: Charlie Morris
Post Producer: Claire Cullen & Margaux Baruch
VFX: Jonathan Box
CG Supervisor: n/a
Shoot supervisor & Compositor: n/a
Colour: Tim Smith
Audio Post Production: No.8
Head of Production: Claire cullen
Sound Engineers: James Benn
Music Supervision: Curation Music
Composer: MSK
Music Supervisors: Sunny Kapoor
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