Fire and Emergency New Zealand: Vape - Warning Labels

We’ve seen a global increase in fires caused by our everyday rechargeable items that are powered by Lithium-Ion batteries.
Fire and Emergency NZ wanted to raise awareness about how these fires can occur, particularly to people who don’t see potential danger in their everyday items.
With Lithium Battery fires being an unfamiliar issue to people, we needed a way for them to quickly understand the danger. So we adopted Warning Labels - a universally understood and simple method of communicating danger.

We parodied cliche advertising to keep up with the familiarity of our everyday items, before pivoting towards a warning to quickly connect the danger.