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State Farm has just released the latest spot in its 2023-24 football campaign. The new commercial features NFL star running back Derrick Henry showing how bundling his home and auto insurance with State Farm inspired his new workout. As Jake from State Farm looks on, this one proves to be Derrick’s most unconventional workout yet. The new spot was created by TMA (The Marketing Arm), State Farm’s creative agency partner, and follows a series of previous State Farm football ads humorously dramatizing how bundling is another way to save with State Farm’s “Personal Price Plan.”
Other credits
CLIENT
State Farm
Chief Agency, Sales & Marketing Officer Kristyn Cook
Marketing Vice President Alyson Griffin
AVP, Marketing Patty Morris
Marketing Director, Creative Content Greg Sutter
Manager, Creative Content Andrew Freeman
Sr. Creative Strategist John Ruebush
Sr. Creative Strategist Jeff Greeneberg
Creative Strategist Denver Smith
Sr. Producer Joshua Zilm
Sr. Producer John Downer
Campaign Manager Jenna Durako
Project Coordinator Sara Brondell
Sr. Producer David Burke
Sr. Photographer Amber Riccinto
Sr. Photographer Michael Girard
Sr. Multi-Media Specialist Jeff Arthur
AGENCY
The Marketing Arm (TMA)
Chief Creative Officer Harris Wilkinson
Executive Director, Creative Rick Utzinger
SVP, Creative Dave Wasserman
Associate Director, Creative Mike Brownell
Associate Director, Creative Claudio Venturini
Group Director, Production Ivo Knezevic
SVP, Account Susan O’Leary Ciapciak
VP, Account Management Johnny Fitzsimmons
Director, Account Management Raisa Collazo
Sr. Account Executive, Account Management Alex Cooper
Coordinator, Account Management Jamie Haas
Director, Strategy Blair Zimelis
Associate Director, Business Affairs Ellen O’Donnell
Sr Talent Manager, Production Cheryl Collins
Talent Manager, Production Randa Briggs
PRODUCTION COMPANY
Gifted Youth
Director Jake Szymanski
Executive Producer Josh Morse
Head of Production Cat Craven-Griffiths
Producer Bernard Rahill
SAG Signatory/Co-Producer
CMC
Business Affairs Production Manager Carolina Clifford
On Set Manager Lisa Bem
EDITORIAL
CUTTERS
Editor Grant Gustafson
Assistant Editor Jack Taylor
Producer Natalie Stone
COLOR
Carbon
Colorist Jeff Altman
Executive Producer Laurie Adrianopoli
FINISH
Flavor
Finish Artist Patrick Wong
Producer Natalie Stone
Executive Producer Kate Smith
AUDIO
CRC
Engineer Eric Cauwels
General Manager Dave Dakich
Executive Producer Rose Razal
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