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State Farm: Workout

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State Farm has just released the latest spot in its 2023-24 football campaign. The new commercial features NFL star running back Derrick Henry showing how bundling his home and auto insurance with State Farm inspired his new workout. As Jake from State Farm looks on, this one proves to be Derrick’s most unconventional workout yet. The new spot was created by TMA (The Marketing Arm), State Farm’s creative agency partner, and follows a series of previous State Farm football ads humorously dramatizing how bundling is another way to save with State Farm’s “Personal Price Plan.”
Other credits

CLIENT

State Farm



Chief Agency, Sales & Marketing Officer Kristyn Cook

Marketing Vice President Alyson Griffin

AVP, Marketing Patty Morris

Marketing Director, Creative Content Greg Sutter

Manager, Creative Content Andrew Freeman

Sr. Creative Strategist John Ruebush

Sr. Creative Strategist Jeff Greeneberg

Creative Strategist Denver Smith

Sr. Producer Joshua Zilm

Sr. Producer John Downer

Campaign Manager Jenna Durako

Project Coordinator Sara Brondell

Sr. Producer David Burke

Sr. Photographer Amber Riccinto

Sr. Photographer Michael Girard

Sr. Multi-Media Specialist Jeff Arthur



AGENCY

The Marketing Arm (TMA)



Chief Creative Officer Harris Wilkinson

Executive Director, Creative Rick Utzinger

SVP, Creative Dave Wasserman

Associate Director, Creative Mike Brownell

Associate Director, Creative Claudio Venturini

Group Director, Production Ivo Knezevic

SVP, Account Susan O’Leary Ciapciak

VP, Account Management Johnny Fitzsimmons

Director, Account Management Raisa Collazo

Sr. Account Executive, Account Management Alex Cooper

Coordinator, Account Management Jamie Haas

Director, Strategy Blair Zimelis

Associate Director, Business Affairs Ellen O’Donnell

Sr Talent Manager, Production Cheryl Collins

Talent Manager, Production Randa Briggs



PRODUCTION COMPANY

Gifted Youth



Director Jake Szymanski

Executive Producer Josh Morse

Head of Production Cat Craven-Griffiths

Producer Bernard Rahill



SAG Signatory/Co-Producer

CMC



Business Affairs Production Manager Carolina Clifford

On Set Manager Lisa Bem



EDITORIAL

CUTTERS



Editor Grant Gustafson

Assistant Editor Jack Taylor

Producer Natalie Stone



COLOR

Carbon



Colorist Jeff Altman

Executive Producer Laurie Adrianopoli





FINISH

Flavor



Finish Artist Patrick Wong

Producer Natalie Stone

Executive Producer Kate Smith



AUDIO

CRC



Engineer Eric Cauwels

General Manager Dave Dakich

Executive Producer Rose Razal

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