Johnny & Rockets: Family Pack

Problem
Johnny Rockets is a fast food chain based on diners from the 50s, it has an individual, couples or groups of friends audience, who can live the restaurant experience. With the pandemic and the increase in food delivery, we looked for an opportunity to increase the offer, through a family menu that could reach the homes of bolivians with a simple menu to order and eat from home.


Insight
Every family wants to look and feel like those famous families they empathize with. We all know these families because they have been in our house through television.

Concept
The concept cannot be explained in words. It simply shows the option of ordering delicious burgers and fries on family menu from home at a price that Johnny Rockets made accessible.

Idea
We showed most known spots of the famous families homes that we all know and that are familiar with, integrating Johnny Rockets in their daily routine.