NBA App: So Much Game

The NBA has announced an array of new programming and enhancements on the NBA App ahead of the 2023-24 season. The NBA App – which generated more than one billion video views this past season, more than triple the prior year’s total – will deliver unique experiences through advanced personalization features, enhanced live game viewing options and expanded content offerings that will bring fans closer to the game. As part of a deepened personalized experience on the NBA App powered by Microsoft Azure AI Services, fans will have the ability to add multiple team and player tabs to their app main screen, allowing fans to seamlessly access real-time content. The new tabs will include the latest news, trending topics, vertical video highlights and updates related to their favorite teams and players. A new “Moments” experience will allow fans to scroll through unlimited NBA content using a vertical social media-style interface. NBA ID members will also have expanded benefits this season with the opportunity to earn new badges by watching live games and programming on the NBA App and NBA League Pass, voting for NBA All-Star, daily trivia and more. Additionally, members will have the chance to win special prizes, including tickets throughout the regular season.