LOLA MullenLowe has teamed up with LEAP to unveil their latest project, 'Take The Leap.' This campaign delves into the hidden truths lurking within our daily lives, specifically … read moreshedding light on the origin of the fish we consume regularly - a reality that may surprise many. In 'Take The Leap,' a crew of top-secret fishy agents is infiltrating households to unveil a jaw-dropping secret: your everyday fish might not be the swashbuckling sea hero you thought. It could be more of a couch potato than a fish in the open waters. To make this revelation pop like a catfish in a pond, they've recruited none other than 'Billy Bass' - that singing sensation fish that's already got a crib in your living room. But wait, there's more! They've also enlisted the most unexpected choir in history - a chorus of 'Big Mouth Billy Basses.' These underwater crooners will splash your senses and leave you singing a different tuna tune. 'Take The Leap' takes viewers on a musical journey featuring a charming ensemble of Billy Bass fish on the wall and their companions, harmonising to underscore the importance of choosing fish that roam freely. This campaign is an eye-opener for those who unknowingly consume farm-raised fish, raising awareness that a substantial portion of our fish is not wild-caught. As our aquatic-plastic friend reminds us, it's time for a moment of reflection every time we place fish on our plates, asking the vital question: Are you...Sure? That's good fish.
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