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The cleaning products category has global demand, emphasising high performance, quality, and technology in the service of cleanliness. Okay, but how do we showcase all this memorably, relying on the power of entertainment to capture consumers' attention? Well, inviting someone who feels the dirt of the filthiest house in the world on their skin. Not precisely someone, but 'THE THING'. One of Brazil's largest household company brands, Ypê, did this with their agency DPZ. If the mission is to present a complete solution for house cleaning, they did it by recreating a beloved classic among consumers. In the biggest campaign for Ypê, the iconic character, tired of being in a place with horrifying and hard-to-remove dirt filthiness, orders a box of Ypê complete line of products. This deep and complete clean is closely monitored by the neighbour, who, while snooping around, stumbles upon a secret passage and falls into the house.
Credits
Other credits
Agency
Chief Executive Officer Benjamin Yung Jr
Chief Executive Officer Fernando Diniz
Agency
Operations Flávia Cortes
Business Team Rodrigo Moraes
Business Team Patrícia Sanches
Business Team Daniela Maldonado
Business Team Danielle Macedo
Business Team Mariana Oliveira
Business Team Pamela Carvalho
Business Team Eduardo Moretti
Business Team Sheila Carvalho
Media Manager Carolina Bertão
Media Manager Daniela Barbiere
Media Manager Rafaela Mourão
Media Manager Tawane Lilia
Media Manager João Lenco
Head of Strategy Fernanda Miné
Strategist Aline Alonso
Strategist Vivian Lagua
Strategist Thalita Vitali
Strategist Alaiana Bernardo
Data Manager Chris Toledo
Content Producer Michele Do Carmo
Content Producer Júlia Pires
Content Producer Jaqueline Marques
Production Partner Paula Alimonda
Communications Manager Mariana Belley
Production
Managing Partner Alex Mehedff
Executive Producer Alex Mehedff
Executive Producer Sarina D’Avila
Executive Director Fabio Pinheiro
Creative Leonardo Godinho
Creative Vitória Zamfolini
Line Producer Flavia Sereno Mancen
Line Producer Fernanda Kalume
Head of Production Gabriel Sidorenko
Coordinator Rafaela Pellegrini
Coordinator Wesley de Oliveira
Business Affairs Manager Matheus Rosa
1st AD Juliana Cretella
2nd AD Amanda Barros
2nd AD Juliana Lohmann
2nd AD Rafaela Ferrari
Art Director Taísa Malouf
Costume Designer Giovanna Moretto
Makeup Artist Vick Garaventa
Production Supervisor Gisele Castilho
Coordinator Camila Guedes
Coordinator Letícia Oliveira
Coordinator Bea Vieira
Coordinator Mariana Tardelli
Photographer Bruno Cals
Photographer Caio Toledo
Photographer Igor Kalinouski
Executive Producer Mariah Bayeux
Post Production / VFX Nash
Post Production Supervisor JP Oliveira
Post Production Supervisor Michael Eduardo
Editor Ivan Kanter Goldman
Coordinator Troop
Coordinator Carla Cornea
Coordinator Vithor Moraes
Coordinator Arthur Dossa
Coordinator Iran Ribas
Post Production Assistant Esteban Romero
Post Production / VFX Studio Boreal
Post Production / VFX Black Madre
Creative Director André Maciel
Director Tina Castro
Head of Production Laryssa Andrade
Artist Icaro Yuji
Illustration Diego Abreu
Illustration Pedro Gabriel
Illustration Bob Souzza
Music / Sound Satelite Audio
Music Roberto Coelho
Music Kito Siqueira
Music Hurso Ambrifi
Producer Roberto Coelho
Producer Hurso Ambrifi
Producer Charly Coombes
Producer Thiago Colli
Producer Alexandre Avicena
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