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In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort. A multisensory comfort that combines DS’ … read morelegendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, ChatGPT. DS 4 represents a genuine invitation to immerse into a world of superior comfort, by proposing a new level of travel with a French touch, summed up in one claim: “Upgrade to French Class.“ That’s why, through this new campaign, DS Automobiles and Marcel take us on a French journey of a new dimension. The comfort offered by DS 4 frees us from the daily monotony, immersing us in a world where sensations take precedence, creating an exceptional moment between the starry skies and the lights of the Eiffel Tower, between rising hot air balloons and bursting fireworks.
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Credits
Other credits
Client
Chief Executive Officer: Olivier François
Marketing and Communication Director: Bastien Schupp
Brand Content Director: Matteo Montibeller
International Advertising Manager: Stéphanie Thienot
Global Brand Design Manager: Laurent Nivalle
Agency
Co-Presidents: Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux
Global Account Lead: Sébastien Jauffret
Chief Strategy Officer: Ghislain Tenneson
Strategic Planner: Mailys Ducournau
Associate Director: Fanny Delaunay
Account Director: Yani Oukid
Account Manager: Séléna Urban
Project Manager: Rose Coignet
Head of Social Media: Charlotte Giraud-Charreyron
Social Media Manager: Sebastien Kieffer
SoMe Account Supervisor: Axel Laurent
SoMe Account Manager: Adel Heddadi
SoMe Art Director: Sophie Tyrode Saint Louis
Community Manager: Géraldine Joly
Head of Production: Timothé Rosenberg
Design Studio: Christophe Gillon, Matthieu Andrieu
Digital Editor: Caroline Martin
Motion Designer: Vincent Iweins
Digital Art Direction: Florian Portero
Web Designers: Timothée Lavacry, Gregory Ondzie
Production
Line Producer: Charles Ramare
Post Production Company: Monumental
Post Producer: Francoise Hernandez
Sound Production: Flavio Ibba
MUSIC: Cheek to Cheek
Production: Red Rose Productions
Editor: Flavio Ibba-Paolo Fedreghini
Composer: Irving Berlin
Author: Naylor Ken
Country of Origin: USAPUBLISHER: BERLIN IRVING MUSIC CORP
Master and Arrangement: Flavio Ibba-Paolo Fedreghini (Red Rose Productions)
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