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DS Automobiles: Upgrade to French Class

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In this new film for its flagship model DS 4, DS Automobiles reveals a new dimension of the French art of travel: the absolute comfort. A multisensory comfort that combines DS’ legendary suspension, noble materials, refined and magnetic style, exceptional acoustics, and cutting-edge onboard technology, including DS Night Vision and now, as a world exclusive, ChatGPT. DS 4 represents a genuine invitation to immerse into a world of superior comfort, by proposing a new level of travel with a French touch, summed up in one claim: “Upgrade to French Class.“ That’s why, through this new campaign, DS Automobiles and Marcel take us on a French journey of a new dimension. The comfort offered by DS 4 frees us from the daily monotony, immersing us in a world where sensations take precedence, creating an exceptional moment between the starry skies and the lights of the Eiffel Tower, between rising hot air balloons and bursting fireworks.
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Client

Chief Executive Officer: Olivier François

Marketing and Communication Director: Bastien Schupp

Brand Content Director: Matteo Montibeller

International Advertising Manager: Stéphanie Thienot

Global Brand Design Manager: Laurent Nivalle

Agency

Co-Presidents: Pascal Nessim, Charles Georges-Picot, Youri Guerassimov, Gaëtan du Peloux

Global Account Lead: Sébastien Jauffret

Chief Strategy Officer: Ghislain Tenneson

Strategic Planner: Mailys Ducournau

Associate Director: Fanny Delaunay

Account Director: Yani Oukid

Account Manager: Séléna Urban

Project Manager: Rose Coignet

Head of Social Media: Charlotte Giraud-Charreyron

Social Media Manager: Sebastien Kieffer

SoMe Account Supervisor: Axel Laurent

SoMe Account Manager: Adel Heddadi

SoMe Art Director: Sophie Tyrode Saint Louis

Community Manager: Géraldine Joly

Head of Production: Timothé Rosenberg

Design Studio: Christophe Gillon, Matthieu Andrieu

Digital Editor: Caroline Martin

Motion Designer: Vincent Iweins

Digital Art Direction: Florian Portero

Web Designers: Timothée Lavacry, Gregory Ondzie

Production

Line Producer: Charles Ramare

Post Production Company: Monumental

Post Producer: Francoise Hernandez

Sound Production: Flavio Ibba

MUSIC: Cheek to Cheek

Production: Red Rose Productions

Editor: Flavio Ibba-Paolo Fedreghini

Composer: Irving Berlin

Author: Naylor Ken

Country of Origin: USAPUBLISHER: BERLIN IRVING MUSIC CORP

Master and Arrangement: Flavio Ibba-Paolo Fedreghini (Red Rose Productions)

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