Tottus / International Clinic of the Peruvian: A Lifesaving Bargain

In the month of the fight against Breast Cancer, the innovative initiative will be developed in alliance with the International Clinic of the Peruvian capital to democratize access to key tests to prevent this disease. According to figures from the Global Cancer Observatory for Peru, 7 thousand cases of breast cancer are registered every year and more than 80% of the Peruvian population does not have private health insurance. In Latin America the situation is similar, since in accordance with the World Health Organization, breast cancer is the second cause of death for women in the region and 70% of women with breast cancer arrive late to diagnosis, mainly because they do not attend a periodic evaluation or do not have access to health services. In October, Breast Cancer Awareness Month, multiple initiatives emerge that seek to encourage the prevention of this disease through regular check-ups. However, information alone is sometimes not enough. Taking this into account and with the aim of bridging the gap for access, acquisition, and performance of mammograms efficiently and quickly for Peruvian women, Tottus, the leading supermarket chain in Peru, joined forces with the International Clinic, ensuring that mammograms are affordable to everyone in an everyday place. In an exceptional collaboration with McCann Lima, agency that has played a key role in providing its expertise in the creation, conceptualization, and promotion of this revolutionary initiative, Tottus launches its campaign “A lifesaving bargain”. Under this campaign, Tottus shares the premise that “the best gift is to take care of each other” and invites the audience to take action against breast cancer, one of the main causes of death of women in the world. This innovative initiative facilitates annual testing and access to top-level medical examinations, with the aim of contributing to the early detection of this disease and saving lives, since 90% of cases detected in time are recoverable. The process is simple: Tottus customers can purchase a mammography package in supermarkets for a cost that is below the average value of a mammogram and inside the envelope they will find a unique code that will allow them to schedule an appointment quickly and efficiently at the International Clinic.