Charles Heidsieck: Exploring Depth, 2

Advertising agency Herezie and Champagne House Charles Heidsieck are beginning their collaboration with the "Exploring Depth" campaign, recently unveiled on Instagram (#ExploringDepth) and to be launched internationally in print and OOH on October 20. Shot 30 meters underground in the 2000-year-old crayères in Reims, France, the striking campaign organized by Herezie and photographer Ljubodrag Andric celebrates the UNESCO World Heritage Site, owned by the Maison. The campaign reveals the uniqueness of the chalk cellars, and the unique character they give Maison Charles Heidsieck champagnes, internationally renowned for their texture and the depth of their aroma. Photographer Ljubodrag Andric stands out as a contemporary visual artist whose artistic research focuses on the relationship between space and architecture. Known for his powerful, textured, and vibrant landscape photography, his work has been exhibited in art galleries around the world (Robert Koch, San Francisco; Nicholas Metivier, Toronto...). Andric spent five days in the underground world of the chalk quarries, which offer ideal conditions for the ageing of champagnes, with a temperature of 10 degrees C all year round, and just the right levels of darkness and humidity. Andric’s goal was to capture the depths of the ancient chalk quarries, their texture and the mysteries within. His photos play with light, emphasizing the color and texture of the chalk walls, capturing the uniqueness of the House’s five emblematic vintages: Brut Réserve, Rosé Réserve, Blanc de Blancs, Brut Millésimé and Blanc des Millénaires. Each of the campaign’s 5 images offer a unique visual and sensory experience. That Charles Heidsieck's initials are the first two letters of the word Champagne is a happy coincidence for a champagne considered a benchmark in the field. The agency took the opportunity to cleverly integrate the brand’s monogram with the word "Champagne" to create a powerful, unique identity. “Exploring Depth” can also be found in stores and on the brand's social networks, and a short brand film takes viewers into the special world of Champagne House’s chalk cellars.