Udemy: Building Opportunity: Vital & Chris

Strike Anywhere, an independent film company, worked with Udemy, a company dedicated to improving lives through learning, to develop and execute two short-docu series-style films to capture the instructor-learner dynamic. Highlighting the platform's ability to create change through skills development and learning, the first film from Strike Anywhere director Akil Gibbons tells the story of Udemy instructor Chris Haroun and learner-turned-instructor Vital Nsengiyumva. It is titled "Building Opportunity: Vital & Chris," and was shot in Magu, Rwanda. A handpicked team from Strike Anywhere partnered with the Udemy team to develop the story and then worked with director Akil Gibbons to translate this into a compelling asset that highlights how Udemy is democratizing access to learning and skills. This holistic agency and in-house approach, brief to script to screen, allowed Udemy to stick to its timeline and shoot globally for maximum brand impact. Known for his impactful, award-winning storytelling for past projects with Mastercard, AT&T, and Vice, Akil brought a unique filmmaking perspective to the Building Opportunity film. For “Building Opportunity: Vital & Chris,” a core team from Strike Anywhere traveled to Rwanda to join Udemy instructor Chris Haroun and learner-turned-instructor Vital Nsengiyumva, who grew up in the village of Magu. Chris and Strike’s filmmakers were invited to Vital’s mother’s house for a home-cooked meal, breaking language barriers by sharing experiences and ending with a ribbon cutting to officially open a first-of-its-kind learning center in Magu built by Vital and Chris. During the grand opening, Vital and Chris taught an inaugural class, sharing their knowledge with learners from the village. The touching film is shot in documentary style and addresses the issues in Magu that have barred others in Vital’s village from pursuing education, including the Rwandan genocide in the 1990s. Vital’s journey, which makes mention of his master’s degree in engineering and his aspirations of giving back to his village, parallels that of Chris, who quit his job in venture capital in the Bay Area to pursue his dream of teaching full-time. Following their first meeting, Vital became an instructor on Udemy himself, with the proceeds of his course directly contributing to the building of their school in Magu.