 |
Tv
Death Wish Coffee: Performance Enhancing Coffee
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Death Wish Coffee marked its first national campaign by penning the world's first anonymous NIL deal. Why? Because the NCAA has deemed more than three cups of Death Wish Coffee to be 'performance enhancing' before athletic competition. With the ruling implying that 500 milligrams of caffeine (or 3+ cups of Death Wish Coffee) two to three hours before a competition can give an athlete an 'unfair advantage,' Death Wish Coffee has launched Performance Enhancing Coffee.
Agency: Mojo Supermarket So in honour of those who get out there and live life to the fullest every day, on and off the field, the coffee company has decided to poke a little fun with a serious rule by anonymously sponsoring a group that embodies this spirit through and through – college athletes. Performance Enhancing Coffee is a first taste of Death Wish Coffee’s larger brand platform ‘Live With a Death Wish,’ which aims to serve as a call to action for people to get out and live as boldly as Death Wish Coffee tastes. The campaign comes to life through a hero film, digital, and social assets and features 3 sponsored football players from Ohio State, University of Michigan, and Penn State. But to ensure these athletes don’t get suspended for overindulging on its coffee before competition,Death Wish Coffee has signed them all on anonymously – ironically blurring their names, images, and likeness.
Post Production / VFX Assembly Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
