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Web Film
El Observador: Robert Capa
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In light of Journalist's Day celebration, DDB Uruguay and newspaper El Observador's campaign focuses on gender inequality in the workplace. During the month when Journalist's Day is celebrated in Uruguay and the anniversary of El Observador, the agency and client have collaborated to create a piece that narrates the story behind Robert Capa, the iconic photojournalist, widely recognised as one of the most influential figures in the history of photojournalism. Many are familiar with Robert Capa, but few know that he never truly existed; he was the pseudonym of a pair of photographers, a man and a woman hidden behind an image and a male name.
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