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Top 6: November 1st 2023
Ambient
Mölnlycke Health Care: Is There Another Way?Top 6: November 1st 2023
Dutch artist Maria Koijck collected the waste from her own surgery and turned it into art, asking one question to the healthcare industry: “Is there another way”? In this new campaign developed by Forsman & Bodenfors, healthcare company Mölnlycke wanted to give Maria the answer she deserved. When Dutch artist Maria Koijck was diagnosed with breast cancer, she had to undergo a full mastectomy. She asked her medical team to collect all the waste from her 10-hour breast reconstruction surgery, including post-op care, which resulted in the creation of an art installation. Highlighting the massive amount of surgical waste in a video, she directed a question to the healthcare industry: is there another way? Mölnlycke Health Care, which manufactures sustainable solutions for the operating room, asked Maria Koijck if she would be willing to try to create the artwork once again, this time with their ProcedurePak solution. The result spoke for itself.
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