Almacenes Éxito: As simple as enjoying a wine

tension
How to invite Colombians to the largest wine fair in the world.
When wine is not of their preference and they don't know how to enjoy it because they see it as something complicated and sophisticated?

idea
We created "As simple as enjoying a wine", a concept that aimed to educate in a clear, simple and close way to Colombians about the world of wine. We brought this concept to life through the creation of a brand that started with a simple, which sought to convert the complexity of the world of wine into something easy to understand, with these lines we created different illustrations accompanied by texts that showed that this was as simple as enjoying a wine.

EXECUTION

This stroke went through billboards, bus stops and social networks, fulfilling the objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following results:
+7 million people impacted. + 55,000 attendees
45 million bottles sold.