Soka: Let It Go, 1

The digital era has led us to live at a dizzying pace, where what is relevant today is forgotten tomorrow. With a trending topic that barely lasts 11 minutes and a 6-second story, society has experienced a change in its mentality and in the way it perceives and assimilates information. Under this dynamic, Fantástica designed the campaign "LET IT GO" together with Alpina and its refreshing drink Soka, an initiative aimed at freeing people from internal storms and allowing them to flow in their day to day. "LET IT GO" is a call to not be distressed by the inevitable, to not hold on to what cannot be changed and to let go of what no longer benefits us.