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Carvana: Clicker
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Carvana looks at the funny, eureka car-buying moments within families in two new films from DOMO’s Jonathan Klein. 'Kiddo' and 'Clicker' amplify the larger themes of Carvana’s messaging, which focuses on the intimate, relatable, and clever humor shared within families. 'Clicker' features a unsuspecting grandma showing her grandson how easy it is to sell his car on Carvana, subverting the expectations of age bias with easy wit; and in 'Kiddo', the spot’s namesake little girl defies expectations too, solving her parents’ car-buying conundrum with matter-of-fact ease. Throughout the spots are the comic barbs and knowing looks that are typical within families, echoing the closeness and care that also defines the experience of buying and selling cars with Carvana.
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