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The Canadian Centre for Child Protection (C3P): The Horse


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With the rise of predators targeting children through social platforms, the Canadian Centre for Child Protection (C3P) has issued ‘The Horse,’ a PSA warning parents about the unfettered access that smart devices can provide to their kids. As part of C3P’s mission to protect children online from sexual violence, the warning calls for governments around the globe to enact legislative change. The Horse is a powerful wake-up call, shedding light on the dark and pervasive threats that can harm children through their digital devices, and these threats continue to grow. Over the past five years, reports of online sexual luring of children to Cybertip.ca, Canada's national tip line for reporting online child sexual violence, have increased by 815%. The entire 60-second spot is filmed in one continuous shot down a hallway, set in a home that could be yours or mine. The world built by acclaimed and award-winning Canadian director Meredith Hama-Brown is warm and loving, with a deeply unsettling undertone – a reminder that phones have opened everyone’s door to online dangers. Brown recently was awarded the Fipresci Prize at TIFF (Toronto International Film Festival) for her film Seagrass and overall film craftsmanship.
Credits Other credits

Agency

Account Director Abby Tile

Broadcast Producer Cherie O’Connor

Production

Production Service Animals TV

Production Designer Zosia Mackenzie

Head of Production Liam Benstead

Editorial Saints Editorial

Editor Ross Birchall

Edit Assistant Phoebe Lorimer

Executive Producer Tory Osler

Post Production / VFX Darling VFX

Colourist Patrick Samaniego

Colour Assistant Eric Kingsbury

Artist Alyssa Schmidt

Executive Producer Morgan Campbell

Producer Will Culverwell

Music / Sound Berkeley Inc.

Executive Producer Tyna Maerzke

Creative Director Jared Kuemper

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