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The Huntsman Mental Health Institute / Ad Council: Love, Your MindThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
The Huntsman Mental Health Institute and the Ad Council today unveiled their most comprehensive communications initiative yet, designed to create a more open, accepting and proactive society when it comes to mental health. Through extensive market research, the new 'Love, Your Mind' campaign was developed to resonate with the nearly 70 million adults across the US who are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Building on the Huntsman Mental Health Institute and the Ad Council’s long-term commitment to advancing mental health, this latest effort convenes experts, media platforms and influential voices to change the conversation around mental health at an unprecedented scale. 'Love, Your Mind' offers free mental health resources on LoveYourMindToday.org, or ConAmorTuMente.org in Spanish. The campaign is releasing multiple national PSAs designed to resonate with specific audiences among the 70 million, beginning with content tailored for Black men and for Hispanic men (in both English and Spanish), who are overrepresented among this group.
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