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The Huntsman Mental Health Institute / Ad Council: Love, Your Mind


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The Huntsman Mental Health Institute and the Ad Council today unveiled their most comprehensive communications initiative yet, designed to create a more open, accepting and proactive society when it comes to mental health. Through extensive market research, the new 'Love, Your Mind' campaign was developed to resonate with the nearly 70 million adults across the US who are likely to experience mental health challenges – while also holding attitudes and beliefs that may discourage them from seeking help. Building on the Huntsman Mental Health Institute and the Ad Council’s long-term commitment to advancing mental health, this latest effort convenes experts, media platforms and influential voices to change the conversation around mental health at an unprecedented scale. 'Love, Your Mind' offers free mental health resources on LoveYourMindToday.org, or ConAmorTuMente.org in Spanish. The campaign is releasing multiple national PSAs designed to resonate with specific audiences among the 70 million, beginning with content tailored for Black men and for Hispanic men (in both English and Spanish), who are overrepresented among this group.
Credits Other credits

Ad Council

Campaign Director Heidi Arthur

Campaign Director Deborah Leiter

Campaign Director Anna Rodriguez

Campaign Director Tania Sanjurjo

Campaign Manager London Boyd

Communications Manager Ellyn Fisher

Communications Manager Margaret Files

Communications Manager Nina Trach

Agency

Design Director Eric FiniBenitez

Designer Simon Fernandez

Managing Director Suzanne Santiago

Managing Director Rocki Hunter

Account Executive Helen Jeong

Group Director Andy Cross

Chief Strategy Officer Mollie Partesotti

Vice President Emily Hauptle

Production

Post Production / VFX Arcade Edit

Editor Kyle Brown

Post Production / VFX Apache

Post Production / VFX Timber

Music / Sound Racket Club

Music / Sound Lime Studios

Music / Sound Animal Music

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