 |
Tv
LACOSTE: The Theo Curin Collection
In 2022, Lacoste released, with its creative agency BETC Paris, the first collection in the world designed in the name of a para-athlete: The Theo Curin Collection. Following its initial success, the Crocodile and the French swimmer are back this season with a new capsule collection designed for all. And this year, the collaboration goes an extra step: part of the profits of the sales will be given to three athletes: in Europe, in North America and in Brazil. Present at all steps during the design process (selection of products, colors, adaptations ....), Theo Curin is proud to introduce this collection in collaboration with Lacoste, which furthers the values that Lacoste has shared for 80 years: team spirit, solidarity, surpassing yourself. Behind the eight pieces of the new collection lies one envy: dressing everybody. That's why magnetic buttons replace traditional buttons on polos, and thanks to a strap the coat is easy to unzip and the sleeves of the sweat can also easily be folded. T-shirts and accessories complete this unisex capsule collection. By co-designing this new collection Theo Curin wanted to add an additional dimension to the project. In fact, it will allow to bring some light to three strong incredible personalities with extraordinary journeys and their respective objectives. By buying one piece of the collection, Lacoste clients will support the athletes picked by the swimmer.
Brand Managers: Nathalie Beguinot, Nicolas Rakocevic, Stephanie Derrey Hales Related
LACOSTE: Lacoste Spring/Summer Campaign
BETC Paris 
LACOSTE: Lacoste Spring/Summer Campaign
BETC Paris 
LACOSTE: Lacoste Spring/Summer Campaign
BETC Paris 
LACOSTE: Lacoste 75th Anniversary
BETC Paris 
LACOSTE: Green Polo
BETC Paris 
LACOSTE: Navy Polo
BETC Paris |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
