Stink Studios: Creep Fake, 2

This week, Stink Studios launches Creep Fake, an R&D project exploring the creative and technical possibilities of combined gen-AI technologies. Dropping in time for Halloween, the experience dares users to enter a custom-built mobile site which cages an evil and menacing twin version of themselves. Creep Fake is built with a unique, special brew of different Gen-AI technologies. Users can engage in a conversation with their evil twin before “enjoying” an unexpected surprise – courtesy of some creepy, AI magic. The experiment gives users an exciting and unexpected introduction to emergent AI technologies. The experience can be accessed via promos on social media, social sharing and QR code promo stickers that will be placed around London. Creep Fake will be available indefinitely. Stink Studios has previously used AI in a number of projects, but this is the first experience it has created using gen-AI.