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Fox Sports: Sack
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FOX Sports is launching a promo campaign for its NFL coverage created by Special U.S., featuring a trilogy of comedic spots breaking through November featuring FOX NFL’s star broadcasters–Erin Andrews, Kevin Burkhardt, Greg Olsen and Tom Rinaldi. The campaign will include a humorous look at what happens when they’re not on camera Sunday calling Fox’s 'America’s Game of the Week', the #1 program on television for 14 straight seasons. The work recognises that for NFL fans, the viewing experience is more than what’s happening on the field. The chemistry in the broadcast booth and sidelines matters a lot, especially as media partners seek to elevate their teams along with audience preference and favourability of their programming. Each of the spots play up the natural warmth and camaraderie of their on-air personalities. The 'America’s Game of the Week' broadcast team is introduced in 'Catchphrase' brainstorming funny catch phrases to use during their NFL coverage for the football term 'sack' from Sack-a-Roni and Cheese to Sackity-Sack-don’t-Sack-back. The campaign continues with 'Team Jackets where we see Olsen, Fox’s lead NFL analyst, distribute embroidered bomber jackets to the squad—his co-analyst, Burkhardt, objects to his ridiculous “L’il Baby Kay Kay” nickname. The third spot plays up the Olsen/Burkhardt chemistry again in a hair-raising humorous spot to be unveiled in November.
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