Almacenes Éxito: As simple as enjoying a wine

TENSION
How to invite Colombians to the largest wine fair in the country, when wine is not preference, and they don´t know how to enjoy It because they see it as something complicated and sophisticated?

IDEA
We created "As simple as enjoying a wine" a concept that aimed to educate in a clear, simple, and close way to Colombians about the world of wine.

We brought this concept to life through the creation of an image that started from a simple stroke, which sought to convert the 'complex" of the world of wine into something easy to understand, with these strokes we created different Illustrations accompanied by texts that showed that.

This campaign was as simple as enjoying a wine.

EXECUTION
This stroke went from a brand manual to being in stores, billboards, bus stops and social networks, fulfilling the
objective of taking Colombians for 8 days to Expovinos in Bogota and Medellin, achieving the following.

+7 million people impacted.
+ 55,000 attendees
45 million bottles sold.