CC's: CC's: Si Sitcom - Proposal

The Royals’ latest campaign for Snackbrands Australia’s CC’s dives headfirst into the melodramatic world of Mexican soap operas with three TV spots that feel like mini-episodes of a genuine telenovela.

Each ‘mini-episode’ is spoken in Spanish and subtitled in English, and features scenarios in which CC’s prove to be irresistible for the cast of characters.

From a marriage proposal to a wedding interrupted and a leading man in a coma, the spots lean into CC’s long-standing positioning of ‘Irresistible’ and the iconic line “You can’t say no”.